My resume

At Berkeley, I delved deep into business strategy, corporate finance, and economics, working with esteemed faculty and future industry leaders who inspired my career trajectory.

My undergraduate experience at UCLA laid the foundation for my interest in market dynamics, public policy, and their intersection with the corporate world.

I teach courses on brand strategy and digital marketing, guiding students in understanding the intricate relationships between corporations, technology, and consumers. I also conduct research on big tech and market power, which informs my lectures and media presence.

Through ProfG Media, I share insights on business strategy, consumer trends, and the ethical responsibilities of corporations. This venture includes podcasts, written analysis, and public speaking engagements.

I founded L2, a business intelligence platform to benchmark brands' digital competence, later acquired by Gartner. This experience highlighted the importance of data-driven insights in strategic decision-making.